In 1947, Eugenio Rivella known as Genio, decided to buy a farmhouse in its country of origin, Castagnole delle Lanze in Frazione Annunziata, where he worked for a few years as sharecropper on, to realize his dream: to make wine from the grapes from their own lands.

Gianni Doglia is now in charge of continuation of the path of the winemaking history of the Doglia house. After the studies in Enology and Viticulture at the university of Turin and some significant professional experiences, begins in 2000 to deal directly with the winery.
In 2001, Gianni vinified Moscato d’Asti for the first time from the vineyards owned by the family and began to write the new pages of the
family business book. Since then, every vintage, every harvest, every bottle that leaves the cellar is a
discovery, an emotion and an extraordinary opportunity for learning and growth for Gianni. Over the
years, Gianni has not only established himself as a reference point for Moscato d’Asti, but he has also
become an interpreter of the great red wines of Monferrato.